Our sales and marketing team have made quite a few revisions to the flow of the website. Our goals are to create a simpler buying experience. We want to educate users with any knowledge on snow removal, and promote smart purchasing in the industry.
First, we have created and have began implementing icons to represent the predicted effectiveness of each system on various road categories.
These icons are featured with all of our systems to assist customers in quickly identifying which system may be ideal for their particular application. You can find these on catalog listings, product pages, and even literature for our systems.
Why Winter? Winter Equipment Website
We also wanted to create an introduction to who Winter Equipment is, and why we've been a leader in the snowplow wear parts industry for years. Here we discuss our PlowGuards, the system concept, and our unrivaled customer service. You can also use the "Schedule a Visit" button to have a territory manager come to you at your convenience.
We have also created three main pages with helpful sub-pages to explain core concepts of wear parts in snow removal, and show what Winter Equipment has done for each of these. At the bottom of each of these pages, we have a navigation element to move you between these concepts:
What is a Snowplow Blade?
What is a Snowplow Blade? This page discusses the core concepts of the snowplow blade and how it interacts with the road. This page also contains a link to an interactive page that shows all of the parts of the snowplow. Here you can also get more information about the more common materials used in the snow removal industry.
What is a PlowGuard?
What is a PlowGuard? This page defines the PlowGuard and discusses Winter Equipment's involvement in advancing the snow removal industry with the original patent for these. Then it shows some examples of PlowGuards, and shows how you can easily determine which PlowGuards to use when experiencing common wear patterns.
What is a Snowplow Blade System?
What is a Snowplow Blade System? This page defines our system concept using text and graphics to provide an overview of what this concept is. It then goes into a few of the benefits that go along with purchasing blades this way. There is another button to "Schedule a Visit" similar to the one on the Why Winter? page. Then you can see a list of all of our systems broken down by blade material.
Find Your System Tool:
Find Your Snowplow Blade System
Most importantly, the Find Your Snowplow Blade System page is dedicated to determining which system best fits your needs. After answering a series of questions about your snow removal organization, this tool will recommend 2-4 systems that we think would be good for you. Once you've received your recommended systems, you can choose up to 2 to compare, or jump straight to generating your quote.
The comparison page allows you to plug in multiple systems in order to see how they size up to each other. Some of the attributes we have to compare on are price, reviews, blade information, cutting profile, and more!
Finally, you are able to take the information you have input previously and generate an online quote. Input as much information as you'd like, as it will all benefit our sales representatives as they try to assist you with your order. After you've input the required information, we will generate you a web quote that you may view right away, as well as on your email.
All of this information will be sent to a sales representative, and they will email or call you to follow up on this request.
We greatly appreciate your feedback at Winter Equipment. Please don't hesitate to submit any feedback you have about the website. Thank you for your continued support.